Search Engine Optimization (SEO) sounds too difficult, correct? It’s fine, but there are resources such as SEMrush to help us perfect SEO for our sites. You have to get up to pace with SEO if you really want your site to rank on Google’s front page.
SEMrush makes it so much easier to do SEO for our website, which then in turn helps Google rank your site. So, understanding this, here are 10 SEMrush tools and features that can boost your SEO immediately. Click below to get 7 days SEMrush free trial:
1. Keyword Magic Tool
Without knowing that what your potential visitors are searching for on google, it’s almost impossible to serve their needs. Keyword research gives you insights into what your potential visitors are searching for on google.
With that information, you will easily determine that if it’s worth your time to focus on the certain keywords. Otherwise, you’re essentially shooting in the dark if you choose to write down your content without conducting proper keyword research.
2. Site Audit
SEMrush tool number two here is the Site Audit which I consider to be the core component of SEMrush. With the help of Site Audit you can scan your website for 130+ technical and SEO mistakes. You know, what used to be a very painful and manual process is now an automated health check.
The Site Audit Tool is a comprehensive technical audit that generates the thematic SEO reports:
- Site Performance
- Internal Linking
- International SEO.
Now depending on the severity, the results are categorised into either errors, warnings, or notices. The best part here is that you can run a site audit whenever you want in addition to scheduling it to run automatically on a daily or a weekly basis.
3. Site Performance
SEMrush tool number three here is the Site Performance. Another big aspect of SEO is page loading speed which is a major ranking factor, and it noticeably affects your user’s experience, especially on mobile.
As you know, Google prefers fast websites, especially on mobile. According to Google “53% of mobile website visits are abandoned if a page took longer than 3 seconds to load.”
Site Performance is a great tool which monitors and fixes your page speed in SEMrush. Site Performance is technically a part of the Site Audit report, it’s worth mentioning separately here because it’s one of the very important tool.
You not only get the valuable insights of how fast your web pages are loading in google, but the report also gives you a list of actionable performance issues related to uncompressed resources and other inefficiencies that can get easily fixed.
4. SEO Content Template
Number four tool of SEMrush is the SEO Content Template. You must all know that a very powerful SEO technique is to study the top 10 search results for a particular keyword that you want to target.
SEO Content Template analyses your rival’s content and gives you ideas to write a winning and optimised content. This make perfect sense to understand your competition, even before writing your first word.
By entering your target keyword (or keywords) that you want to target with your content SEMrush will analyze the content on the top ten ranking pages for your target keywords on google.
Based on this information, you will recieve recommendations on how to create your content in SEO friendly way that is able to contend with your competition. The recommendations include semantically related keywords, average readability scores, and recommended text length based on the top ten search results.
This information is extremely valuable for google in order to even consider that if your content is worthy enough to appear on the first page of search results.
5. SEO Writing Assistant
Moving right along to number fifth tool of SEMrush here we have the SEO Writing Assistant which brings some of the most important aspects of SEO right into WordPress as a plugin. Don’t worry if you’re not on WordPress. There’s also a Google Docs Add-On for the SEO Writing Assistant.
Now I want you guys to think of the SEO Writing Assistant as kind of a virtual SEO helper that gives you real-time feedback on the quality of your content as you write it.
But, you know, the SEO Writing Assistant goes far beyond keyword recommendations. In fact, the writing assistant gives you an overall score based on your content’s readability, SEO, tone of voice, and Originality. By heeding these recommendations, you can essentially craft the perfect piece of content that’s optimised for search engines without even leaving your browser tab.
You might also like: 7 best caching plugins for wordpress to speed up your website
6. On Page SEO Checker
Number sixth SEMrush tool is the On Page SEO Checker. Now whether you know it or not, everyday google pushes out multiple changes to its search engine algorithm. And you know that it’s nearly impossible to keep up with the ever-changing best practices.
Now that most of these google algorithm changes aren’t so huge, it’s best to rely on experts like SEMrush to automatically monitor your website’s compliance.
In addition to analysing google ranking factors, the On Page SEO Checker also gives you actionable recommendations categorised into these ideas:
- Content ideas
- Backlinks ideas
- Strategy ideas
- Semantic ideas
- User experience ideas
- Technical ideas
By acting upon these ideas from the On Page SEO Checker, SEMrush is confident that you’ll improve your SEO and you’ll see an increase in your organic traffic.
7. Backlink Analytics
Moving right to number seven SEMrush tool we have is a powerful website tool called Backlink Analytics. The number and quality of backlinks to your website is a major ranking factor in google search results.
What is a backlink?
A backlink is simply a link back to your website from another website. The more websites that link to your website, the more reputable your website will be. But in reality it’s not that simple.
Not all backlinks are equally created. Some backlinks are spammy while some are legit. With Backlink Analytics Tool you can easily:
- Monitor any domain’s link-building progress.
- Spot new backlinks.
- Get informed when backlinks are deleted.
- Identify all incoming links and linking domains.
- Understand how authoritative a referring domain is.
- Detect backlink types.
With this all information, you can easily discover and obtain high quality backlinks to your website without wasting your time on low-value backlinks.
8. Backlink Audit tool
Moving right to the number eight tool is the Backlink Audit tool. This tool monitors and examin the quality of backlinks pointing to your website.
The Backlink Audit tool detoxifies your backlink portfolio and strengthens your website rankings by getting rid of potentially harmful inbound links.
Based on certain factors, backlinks are categorized into the following three categories:
- Potentially toxic.
A toxic or potentially toxic backlink probably from a spammy website does not reflect well on your website’s domain authority.
While google does a pretty good job at recognizing that you’re not at fault here. By connecting this tool to google search console you’ll get the list of all the harmful backlinks to your website which have caused a negative impact on your website’s rankings.
You can quickly get rid of these potentially harmful backlinks by easily finding the owner of the harmful website and send them a request to remove the link in a few clicks. In case reaching out to the website owner fails you can disavow the backlinks easily. You can put them into a dedicated .txt file and send them directly to the Google Disavow tool.
9. Position Tracking
On number nine we have Position Tracking. It’s always good practice to keep an eye on where your pages are ranking on Google for your targeted keywords. With the help of Position Tracking tool, daily statistics detailing which pages from your website are ranking and the corresponding ranking position are automatically generated for you.
With this wealth of information, you can easily track how your pages are ranking on google search results over time. They’ve also developed a Position Tracking app because SEMrush realizes it’s important for website owners to track how their website is ranking on google.
This app is available for Android and iOS and allows you to monitor all your daily ranking fluctuations right from your cell phone.
10. SEO Dashboard
With all this helpful SEO data, it’s valuable to have it all in one place, and that’s where the SEO Dashboard reigns supreme.
You’ll find an overview of pretty much every SEMrush feature that I mentioned on the SEO Dashboard. Everything from your Site Audit health score to backlinks and On Page SEO recommendations.
Even more, the dashboard is customizable as each overview box is drag and droppable, so you can customize the dashboard to your liking.
Now while the dashboard won’t replace your search engine optimization efforts, it will provide you with a quick overview of your website’s health and performance.